Friday, February 24, 2012

The Cycle


Sajit M. Mathews 
Blackie was just out of the nest when his girl friend Golda came round and rubbed her beak on his neck. He felt so happy and energized that morning. It seemed an easy opening to the day. Dew and cold wind were taking an early leave that day. ‘Crows are a privileged race. We can see everything around,’ thought Blackie as he looked at Golda’s beautiful eyes.
As horizon made itself visible under the orange red sky, a thousand stories took off their flight into life. Blackie knew he had a long and interesting day ahead. He had to go around hunting for food and stories. Most of those stories used to amuse him very much.
One such story was taking off in John’s house too. Yes, Blackie could see John’s house from his nest. That little house is painted peach-puff. How cute a house it is! Golda came near him and asked, “what are you looking at?” Blackie said, “Ah! Look at you; you are interested in having a look at John. Let us go and see.” Golda was interested and enthused. She liked human kids. Once she has even fed a child with what she gathered! Both of them flew to John’s house.
John is a little kid. He’s only 8 years old. Of course he is a cute child. His smile has powers to take you off your feet and throw you into the sweetest of smiles. “Hush, you can see him. Come, look at that window”, said Blackie.
The morning wind was blowing strong through the window into the house. The window curtain flutters in a jolly rhythm. We can see glimpses of John’s bed. He has covered himself with a blanket. “Oh... What is that sound? An alarm?” asked Golda. “Yes. That’s an alarm. See, John is sticking his hand out of the blanket and switching the alarm off. Haha, he must be terribly sleepy,” observed Blackie, smiling. John switched the alarm off, turned around and slept again.
Golda often wondered why human beings were so addicted to sleep. Every day, he gets up at the first ray of red on the sky, because he knows he needs to do so. These human beings! But John is a little kid. He can do so, thought Golda.
As they kept looking, they saw light coming on in his room. His mother came into the room calling him to get up. He didn’t seem to pay heed to that. Look at that! She pulled his blanket away. “Now he has to get up. Like us, he too has to go work,” said Blackie. Mother pulled him up and made him sit up on the bed. John’s face looked very sleepy. He pulled his hands up and wiped his eyes and face in an unsuccessful effort to throw his sleep away. Yet he yawned and yawned, trying to wake up! Golda was quite amused.
It was then, that he suddenly pulled out something from under his pillow. He looked at it carefully, and sleep seemed to be instantly away from him. It was a little toy cycle. Sitting with that toy in hand, he looked up to see the wall. There was a big poster of a cycle on the wall. He looked at it. There was a mysterious smile on his face when he did so. He got up from his bed, put the toy cycle on the cupboard along with other toys and went to the toilet.
Golda thought about what human life meant after all. They are so mechanic and calculative. What fun do they have? Always doing the same things in a boring way. Why can’t they follow their instincts and be happy like crows? She was awakened from her thoughts by the slamming of a door. John is out of his bath, wrapping himself in a towel. He got ready wearing his school uniform. This is the only thing Golda liked about human kids. They all look alike when at school.
Blackie and Golda had to change their positions to get a vision of John when he came out of his room into the dining room. His mother was there preparing something for him to eat. That was something both Blackie and Golda did not like. They ate dry bread with some colour pasted on that! ‘That would be the last resort for us,’ said Golda.
Mother was serving him with sandwiches. John was not so happy and energetic today. He went around with gloomy face as if something grave went wrong. His mother urged him to eat well, but he was not so happy to do so. Mother noticed this. She too had a mysterious smile on her face.  He got up from his table without finishing what was given. So mother had to force him to drink some milk. Golda told Blackie that they would love their children in the same manner. Blackie smiled at her.
Now John was ready to leave home with his bag stuffed with books. Mother added to the weight, by giving him his lunch. Blackie and Golda flew to a tree to get better view of John getting out of home. He gloomily waved to his mother, who rushed in soon after he left. Humans- they always hurry, reflected Blackie.
John was walking on the way, head down- still gloomy about something. He often felt something in his pocket. Golda felt curious about what was in his pocket. So next time he took it out, she took a close flight and discovered that it was the same toy cycle he took out from under his pillow. “So that’s what he is gloomy about” thought Golda. She has seen many kids becoming extremely happy and excited about riding those two wheeled vehicles which they called cycles. It looked quite funny, but kids liked it very much.
Near the street coffee shop, John saw a cycle parked on the road side and was much attracted to it. He went near it and was admiring it. He closed his eyes as if he is dreaming of something. Just then, his friends passed that way on cycles, shouting at him to hurry to school. John looked at his watch and rushed to school.
He was late to class. Golda couldn’t control her laughter when John responded to attendance call from the door. If Blackie hadn’t rebuked her, she would have made hell of a noise near John’s class room. In the class too, John wasn’t a happy and naughty kid like others.
Golda admired the rows and coloums of kids wearing uniforms. She wished to have kids like that- all in same attire. She would feed all of them one by one in rows and columns along with Blackie. Golda went deep into imagination.
She was suddenly awakened by the bell of the school, along with the hustle of children rushing out of their classes. It was the end of the class. Everyone rushed out of class, except John. He took his time to gather his things and to pack his bag. He went alone out of the class room and walked gloomily to home. How sad, thought Blackie. He wanted to console him, but he knew John won’t appreciate a crow’s consolation!
While John was walking to the gate, Blackie and Golda had to go to the school ground to hunt for a few morsels to fill their stomachs. From the morning, John was keeping them busy, so that they never found time to eat anything. Gathering a few mouthfuls, they rushed to follow John. He was walking through the same way he came. It was a sad sight to see such a cute child walking head down, sad and gloomy.
He reached the coffee shop. He could see people coming out of the coffee shop talking and happily walking. He stopped to look at that. Blackie and Golda sat on top of a tree and were watching him. Out of the blue, someone came from behind and picked John up. Blackie was alarmed. But Golda told him to cool down, “it’s his mother.” Blackie let out a sigh of relief. Last week he had seen another child like John being taken away like this. It was a horrific incident. They took that child and mutilated it in a dark room outside the city. The child was screaming in pain. He hated human beings for that. He didn’t even share that incident with Golda, as she won’t be able to bear such a story.
“Look Blackie, they are going into the coffee shop” said Golda. Blackie saw that both John and his mother were inside the shop, sitting on a table facing each other. Mother was asking something to John. But John wasn’t in a happy mood to answer her. It would be difficult for any mother to see her child like that, thought Golda.
Mother ordered coffees for both of them. They were having coffee. All of a sudden, the mother got up and led John outside the shop, blindfolding him. Blackie and Golda got curious to see what is going to happen now. Mother led him to the courtyard of the shop, led him to a corner and opened his blindfold. John opened his eyes to see a cycle- all decorated and shining. He couldn’t understand what the meaning was. He looked back at his mother. She smiled and gave a nod. John went near the cycle and was amazed to see a tag hanging on it with these words on it, “for my little sweet heart, John.”
John couldn’t control his joy. His eyes were full. He turned to his mother and embraced her in joy. Both were so happy to be in each other’s arms. Golda pecked on Blackie’s face and said, “Blackie, I love this moment.” Blackie’s eyes were filled. He kissed her beak and said, “Golda, that’s love. What flows from their eyes- that’s love.” They looked at the mother and John for a few moments and flew into the sky.
Gold looked down to see the John and his mother still in the embrace. She felt so happy. Blackie felt that the day was so fruitful that they could witness such a sweet story. They flew up into the sky, carrying the love John and his mother shared outside the coffee shop. As they flew up, they could see the setting sun drawing beautiful patterns in the sky. Blue and orange and red. Blackie looked at Golda in love. She winked her eyes, feeling her little ones inside her. They added to the palette drawn by the sun on the sky, as they flew high into the sky.



-----THE END-----

A Critical Analysis of Arogyasri Health Insurance Scheme - A Project of Andhra Pradesh State Government


(A Project of Andhra Pradesh Government in India)

This study is published as a chapter in the book titled "Health and the Media:Essays on the Effects of Mass Communication."

Click to Buy


The details are:

Title: Health and the Media: Essays on the Effects of Mass Communication
PublisherMcFarland (26 May 2016)Place: Jefferson, North CarolinaEditorsValentina Marinescu and Bianca MituPrint Length: 260 pages
  • Language: English
  • ASIN: B01GKC7HI4




Monday, February 20, 2012

A message from a worm

A Worm's Message to us about Life


A Message from a Worm

To Say Good Bye


To Say Good Bye...

Audience and Spectator in South India: A short Study


Sajit M. Mathews

Introduction
With regard to South Indian cinema, the terms ‘audience’ and ‘spectator’ gain much importance as they determined and continue to determine the fate of the art and the course it should take in the future. From the times when cinema was silent, it was the role of the audience (in some cases, spectator) that remained stable and unchanging. Trends came and disappeared. Stars appeared and vanished. But audience remained. The interesting phenomenon of the audience in the South, which shares meanings with spectator, fan, citizen, admirer, rowdy, supporter and even protector is worth detailed study.
The Cambridge Advanced Learner’s Dictionary (2003 Edition) defines ‘Audience’ as: ‘the group of people gathered in one place to watch or listen to a play, film, someone speaking, etc., or the (number of) people watching or listening to a particular television or radio programme, or reading a particular book’ and ‘Spectator’ as: ‘a person who watches an activity, especially a sports event, without taking part’.[1] Wikipedia’s definition of Audience is more elaborate and throws more light into our kind of study.[2] It says ‘An audience is a group of people who participate in a show or encounter a work of art, literature, theatre, music or academics in any medium. Audience participate in different ways in different kinds of art; some events invite overt audience participation and others allowing only modest clapping and criticism and reception. Media audiences are studied by academics in media audience studies. ‘Audience theory’ also offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art. A spectator is just an observer of an event or person who looks on or watches. Thus these terms differ in terms of involvement and participation.

Spectatorship and Audience

                Spectatorship within the film theory is a theoretical concept used to consider how film viewers are constituted and positioned by the textual and representational aspects of films. It is a fact that the theoretical construct of the spectator has always been different from the actual spectator in the social, empirical and historical understanding. Though films are able to dictate how spectator should view the film, it’s not the case always. Spectator is only a theoretical category idealized and homogenized as a logical subject produced by the film itself.[3] If such a reduction takes place, the question of emergence and engagement of audience becomes an impossible consideration.
In India, audience has always been outside this theoretical framework of spectator. From the time of silent cinema, spectator had been divided into strata. Elite crowd, the aspiring-to-be-elite crowd and the low class crowd always existed. Especially in South India, where politics and mass entertainment were always connected, there has been strong undercurrents which lead (or misled) cinema. Those who could afford to vocalize their admiration for cinema and the star were named rowdy. Those who dare not do that stayed elite or close to elite crowd, ‘untarnished’ by these uncouth spectators.

Citizen and audience

                Citizen is defined as member of the general public, possessing inalienable rights. Theoretically every citizen is entitled to be beneficiaries of these rights and privileges. But actually, only a minority enjoys these rights. That means there is a denial of rights to the majority. This majority is the so called ‘low class’ people of the periphery. These people who live on the fringes of the society are also human beings who long for fulfillment and power. One such kind of satisfaction is offered by films. The subaltern hero of the film who commands upper class men and challenges evil social systems and takes a beautiful upper class woman as his bride certainly lives up to the aspirations of the ‘low class.’ They long to destabilize the system that demoralizes and impoverishes them. And in these films, they find their wishes come true in the words and actions of a star. They admire this representative of theirs. Citizen figure (hero) in the film represents these people. The star thus is a means of addressing the anxiety and anger of being outside the domain of rights.
            An interesting point to be noted here is that the citizen in the film is not like the people who watch him. The hero begins like an ordinary subaltern ‘low class.’ Later, he rises to the capability of a citizen. But all through the transformation, the audience is kept reminded of the fact that hero is a star. This gives him the necessary power to stand up against power of the upper class.[4] This gives him the authority to fall in love with an upper class woman. This also keeps the audience reminded that they are ‘subaltern’ and the star is not and that such things happen only in films. The status of star automatically raises the hero above the handicap imposed by community and class identities and gains ‘citizen’ status for him.
            Thus though the star fulfills the desire of the audience to be citizens, the audience continues to be alien to their rights, affirmed by the filmic narration.

Who is a ‘fan’ then?

            How do we define a fan? The whole argument about fan and the way of looking at fan depends on how we define a fan. It is no wonder that we see a fan as a non-educated lower middle class male admirer of a film star. But we should not forget the fact that fan associations were creations of the film industry itself as logical extensions of star systems. It was motivated by profit. The idea was to make use of fans to provide free publicity to actors and their projects. Actually, fan played a major role in the financial success of films. Every ardent fan would be present at the opening show of a film and they would continue to watch the film repeatedly, so that their star’s film is a success. The fan participation also showed whether the film was good or bad.
            Though fans were created by the industry, they have come a long way from being unpaid servants of the industry.[5] Fans at times have gone away from the stars and declared their independence. Most of the fans associations do not stop with mere slogan shouting and poster publicity. Fans associations had major role in Tamil and Telugu Politics and Kannada Linguistic Nationalism. They also undertake charitable work and social work. They have networks sometimes countrywide and sometimes even international. Thus, the old definitions no more fit today’s fan.

 

Audience, Star and Fan: Behind and Beyond the Silver Screen

            What then is the relationship between the audience and star? As history tells us, stars as well as fans were created by the industry. But audience is not the creation of anyone. Here I would like to create a distinction between audience and fan. Fan is also part of the audience. But those other than the fan do not want them to be with counted as audience. Fan thus is pushed a step down the rung. Audience thus creates another class called fans. Thus, more than fan, Audience needs attention in this discussion. Audience is the middle class crowd that names fans ‘fans.’ Audience looks down upon fan for their over-reaction: Excess. According to audience, fans are thugs, goons and an unruly group. This audience doesn’t want to get in touch with fans for fear of appropriation. They criticize them from a distance.
            Audience is not under compulsion. They are not bothered about whether the film succeeds in the box office or not. They don’t bother about the image of the star. All they look for is entertainment (generally). As long as they get it, they are satisfied. They criticize when the film fails to satisfy their taste and expectation. When the audience is mostly admirers or fans, they see the star more than the character. When there is an expectation about the actor, the actor is bound to act according to the expectations of the crowd. Unless the actor rises up to these aspirations, he will be put down. Therefore the star, within his constraints, portrays a character which neither thwarts the demands of the fan, nor irritates the ‘audience’. In short, it is the fan who decides what kind of role the actor plays on screen.
             Where does the audience- other than the fan- stand in relation with the star? Films have often diffused through the fabric of the society and created a social image of stars. Consumption of star is not limited to films. We are able to see stars all around us: in advertisements, news reports, politics, social gatherings, etc. Cinema magazines are read not only by fans, but also by the general public, providing space for an ‘off-screen’ life of the star. The image of star, even in the imagination of the general public is a constructed one. Star has a social image. Everyone wants to connect to this image. This image is against the divinized image of the star somewhere far away. Here star is the next door man or woman. In some cases, audience tries more than identification or escaping into the stars world, by bringing the star home. In this way, the audience keeps themselves away from fans and near to the star.
The difference between fan and audience is subtle. Fan expressions are always in the excess form (as observed by the audience) - unnecessarily extravagant and hyperbolic whereas audience’s expressions are in a muted and sober fashion. They show rationality with purpose. That which the middle class ‘audience’ doesn’t want to be identified as, is termed fan. Fan thus is a mental projection of the fears and anxieties of the ‘audience’ of being incorporated into the ‘low class’ crowd who yells and howls in the cinema hall. This low class audience is also termed as ‘rowdy’ and is kept at a distance. Since audience cannot follow the star as fans do the demarcation helps.

Conclusion

            Cinema exists as a sign of creative and innovative spirit of human beings. Within the space of this creative space, we find side roads where strands of human weaknesses. Here, some powerful people make use of the unprivileged, for their gains. This kind of manipulation occurs in cinema on and off the screen. In short, the drama goes on behind and beyond the screen. Audience is the component, perpetrator and victim of all these complex mechanisms. As times progress and human spirit thrives towards the ultimate spirit as Hegel puts it, we can expect pure engagements with society and its creative expressions like cinema. Audience has a major role in leading film industry into intellectual arenas unexplored and to bring entertainment and education into cinema halls.



[1] Cambridge Advanced Learner’s Dictionary, Cambridge University Press, 2003, Version 1.0
[3] Hughes, Stephen. P. Unsettling Cinema: a symposium on the place of cinema in India, Pride of Place, # 525, May 2003.
[4] Srinivas, S.V. Citizens and Subjects of Telugu Cinema, Deep Focus: A Film Quarterly, March 2002. P. 63-67.
[5] Srinivas, S. V. Devotion and Defiance in Fan Activity. Making Meaning In Indian Cinema. Oxford University Press,  USA, 2001.

Cidade de Deus - City of God: Film Review


A film by Fernando Heirlles

                Rio de Janeiro (meaning, River of January) in my mind was a city of god. It was a city of joy, excitement, modernity and plenty. Any search on internet will give one, a perfect picture of a city that is affluent, colourful, joyous and plentiful. But as is the case with any city, there is an underside to this developed face of Rio too. The blue seas and the cool breeze of the city are actually a facade that covers up a bunch of stark truths.
            Rocket’s life is the life of a city dweller. City for him is home. And his home is not in the colourful part of the city. Where Rocket lived, city was coloured grey and sometimes RED with blood. It is the city of god still, because a number of human beings could make a living in the grey part of the city. What makes a city that of god is love towards life. What made the city grey and red was in fact its affinity for life. In Rio’s grey colonies, its crowds and the hoodlums were all trying to make a living.
            Made in a very different style, City of God shows glimpses of real life from the city. The film made me look away from the screen many times. Though violence and sex are part of life as is politics and love, such stark depictions are rare in Indian films. The language used by the hoodlums’ language, constant fear of death, search for adventure and money, etc. come out well in the film. I don’t think I would be able to sit through the film even if I wish to. I will have to train myself to enjoy such film too.
            If I made this film, there would be more of suggestions of violence and death, than actual on screen scenes. The reasons are: either that Indian culture is mild or that Indian culture tries to look away from harsh realities- a kind of escapism!

Sajit M. Mathews

Politics in South Indian Cinema: A study of the use of films for political communication


Sajit M. Mathews
Introduction
            As we are exposed to the realities regarding the South Indian Cinema and related political equations through the readings and class discussions, I think it would be a fruitful exercise to dwell upon the question, ‘why politics in South Indian Cinema?’ This question is important as long as we try to understand the phenomenon of South Indian film industry and South Indian Politics under the same head.
Political background
            India is a democratic republic nation where people decide who will rule when and whom. Under such democratic circumstances, almost all those who are interested in handling power will try to influence the masses using all the available means. This is a fundamental right of every Indian citizen. This influence can be obvious when someone uses a speech to persuade people and not so obvious when someone already in power uses government machinery to please people and subtle when someone cleverly uses innovative means like the media to manipulate the masses. India gained independence from colonial rule in 1947. Much before that, political polarization started gaining momentum. The Congress Party had a well established network of activists all over the country, set up to struggle for freedom. And there were many other smaller factions of organized and unorganized set-ups which came to the lime light after the independence.
Filmy background
            Films came to India within a year of its invention- in July 1896. The new entertainment was received with mixed feelings at all quarters of the nation. Within a short time, Madras developed its own films. “The silent cinema, though it did not have any pretentions to ideological or political content, certainly had clear overtones of political consciousness.”[1] During freedom struggle, Gandhi gave emphasis to eradication of social evils, making social uplift part of political activism. Thus, films that contained social themes were clearly political in orientation. Madras films started ‘talking’ in 1931 when Kalidas was released. That marked the beginning of the production of an anthology of Tamil movies. In the beginning, all the movies were head-on shootings of the existing company drama performances. In that way, we can’t see much creativity entering studios. The first Tamil talkie with a contemporary theme was Menaka (1935). Slowly, social themes which had a special significance in the pre-independence Indian scenario gained in number, even under strict censorship of the British.[2] Cinema was seen as a danger to their power by the British and as a new opportunity to speak to the masses, by the freedom fighters.
Tamil cinema and the DMK
            DMK (Dravida Munnetra Kazhakam) was formed in 1949. The conscious use of films for political purpose began with C. N. Annadurai’s film ‘Velaikkari’ (1948). With this, the socio-political demands of the region began to be expressed through the medium of cinema. The films made by DMK had explicit atheistic and anarchic dialogues, criticizing existing religion, beliefs, political system and social evils. ‘Velaikkari’ and ‘Parasakthi’ are two of the best examples, scripted by Annadurai and M. Karunanidhi respectively.
            The DMK involvement with the film as a medium had two distinguishable phases, the first phase (1948-1957) dominated by the film scripts of Annadurai and Karunanidhi (note that it was in 1957 that DMK entered electoral politics) and a second one dominated by M.G. Ramachandran. [3] In the first phase, the oppressive character of both the society and the government was always highlighted. This was the time when villages were electrified. This paved the way for the spread of DMK ideology to every nook and corner of the state, through cinema.
Representation
            Madhava Prasad has an interesting argument regarding representation. Representation can be political and aesthetic. Political representation is a leader ‘represent’ing people in the parliament. Aesthetic or cultural representation is in the realm of discourse, texts and images, in which we ‘re-present’ our world. Such representations are within the frame of a variety of constraints and thus they neither provide direct access to reality nor are neutral. They always carry their own ideological biases and emphases.[4] Films fall under this kind of representation.
            There always existed a symbolic relationship between films and political parties in Tamil Nadu. Films were used in three ways by political parties: direct political propaganda, reference to party symbols, leaders etc and mixing of documentary footage with shots of actual film. Therefore, no wonder why actors were crowd pullers especially to party conferences.[5]      
Within films, there are subtle developments. The actors, who develop into stars govern another realm- fan following. Stars always exceed the narrative framework of the film as a story. The star exists apart from the film and depends only partially on the story. There are roles played and characters portrayed in a film. Star plays a role and portrays a character. In the end, star becomes a representation, above the role and the roles themselves begin to exceed the requirements of the characterization.[6]
            Considering what constituted the growth of MGR as an icon and idol in Tamil Nadu, we could very well say that films are much more than mere representations of social realities. MGR who believed that every man had to have an image, consciously and shrewdly drew up his own image based on the popular ballads, which appealed to the people. In his own words, “You put forward an image of yourself if you want to get anywhere.”[7] Therefore, using the popular images of heroes to reconstitute image that served elite interests, MGR reached every part of Tamil Nadu through films as a wish fulfilling hero of the masses. Adding to these, widespread popularization of him as an icon through biographies, newspapers, pamphlets and posters served in identifying the person of MGR to the images he put up on the screen.
Politicisation of films
            The article on Parasakthi tells us clearly that the film succeeded in its pro-DMK campaign. “Its anti-Congress and anti-religious postures went down well with the enthusiastic audience.”[8] People went to theatres to listen to the dialogues of M. Karunanidhi, rather than to watch the movie. Cinema hall almost fell apart with loud applause, whenever there were references to the politics of Annadurai. Particularly this film used many symbols to criticise the existing social system and government. There are references to idolatry, corrupt politicians, merchant, insincere religious, immoral society and the general degradation of once prosperous and highly moral Tamil Society (Nadu).
            Thus, a trend started with Velaikkari (1948) and Parasakthi (1952). The transition from a social movement to a political party, from DK to DMK is what Parasakthi helped in bringing about. We could see a lot of sharp criticism as well as ideological compromises, depicted cleverly in the film. These compromises were forerunners of the new political appearance of the Kazhakam. The film stood as a signboard in the historical course of the Dravidian Movement, pointing to the consensual politics DMK was destined to play in Tamil Nadu.[9]
            The political communication rendered by the DMK was political communication as persuasion, when they did not enjoy political power. This persuasion was to urge the hitherto stable masses to take a political stand in voting for the party- a kind of suggestive communication. by definition, feature films have two levels of meaning: one within the film and another in relation to the political reality of the day. DMK used the second level meaning in dramatic narrative films, without openly portraying oppresionist situations. These films had powerful psychological influence on the audience. They left cinemas with clear ideological realisations.
            These films revolutionised the structure and content of Tamil films by portraying the dynamism of the downtrodden through the fists of MGR and words of Karunanidhi. In other words, Karunanidhi gave arguments and MGR gave the ‘how’ of uplift of the downtrodden. These films, while criticising the social oppression and exploitation, also underscored the necessity to bring back those ancient virtues enshrined in Tamil culture. [10]
Conclusion
            In short, Tamil films stand as a historical image which used a popular medium for political communication. Political and literary genius acting together to influence the psyche of the masses! And the continued reign of DMK, ADMK and AIADMK tells us that this innovative method works and is very powerful. A long time film star reigned the state for over ten years. Still the memories of those subaltern heroes linger in the emotional and physical terrain of Tamil Nadu. Thus Tamil ideological front used film as an effective medium to communicate with masses.


1 Sivathamby, Karthigesu. The Tamil Film as a Medium of Political Communication. p: 6. New Century Book House Pvt. Ltd.; Madras, 1981.
[2] Ibid.
[3] Ibid, p:10.
[4] Prasad, Madhava. M. Cine-Politics: On the Political Significance of Cinema in South India, Journal of Moving Images, P: 51.
[5] Pandian, M.S.S. Culture and Subaltern Consciousness: An Aspect of MGR Phenomenon, Economic and Political Weekly. Vol. 24, No. 30, July 29, 1989. P: 63.
[6] Prasad, Madhava. P: 51.
[7] Pandian, M.S.S. P: 64.
[8] Pandian, M.S.S. Parasakthi: Life and Times of  DMK Film, Making Meaning in Indian Cinema, P. 74.
[9] Ibid. P:93.
[10] Sivathamby, P: 10.

Being Poor Isn't That Bad!

It was about 11 am. The bell rang. It was the postman. I was waiting for him for a week.  I had subscribed to Mathrubhumi Weekly a couple of...